What is it about the chilli fruit that evokes such emotion, passion and excitement?
Judging by the success of Briz Chilli Fest in June, at Newstead, and the increased anticipation for Logan’s very own chilli festival to be held on Saturday 16th November, 2019, at Meadowbrook Golf Club, the heat is on, and it’s contagious.
Organiser Sandra Beynon of Body and Soul Australia Events and Entertainment knows how to bring the best out of people at her events.
By collaborating with some of Australia’s finest chilli product makers, such as Rob Dunn of Australian Extreme Chilli Condiments, Sandra is able to tap into how the minds of the so-called “chilli-heads’ work.
Logan City Council has been besieged by scandal with its major and now 8 councillors have been charged with fraud by the Queensland Crime and Corruption Commission in relation to a detriment suffered by the former CEO of the Council.
Add to that the unfortunate label of “Logan Bogan” and you have a recipe for low morale in the area.
As anyone who has ever done business in the area or knows people who live in Logan know, it’s not fair to tar everyone with the same brush. This is a region that, now more than ever, needs events in its midst which bolster its image, enhance its citizens’ enjoyment of their own city and give businesses and community groups the opportunity to shine.
Chillogan is now in its second year and, by engaging with a local business such as Meadowbrook Golf Club, hopes to grow its brand to become the city’s most anticipated festival in the annual events calendar.
For a one-woman organisation, this is a big job, but none is better equipped to take on such a mission as Ms Beynon, who now has two Briz Chilli Fests and two Bulimba (rebranding to Brisbane) Uke Fests under belt and who has been organising events since 1991.
A consummate performer and PR professional, Ms Beynon is well-equipped not only to organise but also to publicist and perform as MC at her events. If she really wanted to, she could even perform as the professional singer that she is, but she chooses to draw the line somewhere.
“I can’t do everything. I have to have time to oversee my festivals without the pressure of performing during the event. Luckily, I have no shortage of great performers to call on to take over that mantle,” said Beynon.
Chilli festivals pop up here and there all over the Australian landscape and seem to incite the sort of excitement and anticipation as one would imagine is associated with an equal mix of pleasure and vicarious pain (and some would say sadistic voyeurism).
Chillogan and Briz Chilli Fest feature a jam-packed program of community engagement, dance, live music, spicy challenges, kids entertainment, an aptly-named AfterBurn Bar and a scary-sounding Hellfire Alley,
“We’re really excited to be hosting Chillogan this year. It’s a great boost for the Club in that we can demonstrate that we are more in the community than just somewhere to have a round of golf, ” said general manager, Steven Linskey.
And what a glorious spot Meadowbrook Golf Club is. With sprawling grounds and plenty of room for car parking, and easterly breezes, it’s no wonder that Ms Beynon has chosen this venue for her second iteration of Chillogan.
“I believe Logan deserves more than just Eats and Beats. It deserves its very own festival and that is what I am here to achieve, “said Beynon.
Tickets are available through Humanitix, which donates its booking fees to a charity of your choice. For Chillogan, this will be nutrition for Aussie schoolkids.
The festival also supports Logan-based charity YFS which provides essential services to disadvantaged individuals and families, by donating 10% of its net profits, plus all proceeds from raffles and auctions on the day.
Find out more about Chillogan at the website.
Chillogan Festival takes place Saturday 16th November, 2019 from 3-10pm at Meadowbrook Golf Club.